Jernn is inspired by the firm belief that pretty shoes can be made comfortable.

Let us explain why. For decades, footwear brands have developed products using outdated methods and measurements, working with limited insights into the foot shapes and dimensions of their target customers. A very recent analysis of 1.2 million foot scans shows that the foot widths of Asian women are significantly wider than those in America/ Europe, and those living in the tropics within Asia have the widest feet! No wonder those shoes hurt for us.

With this in mind, we have embarked on a journey to make shoes using LOCAL cutting, shoes that are optimally wider, yet with a decent aesthetic. Every pair is designed to look and feel exceptional, from the inside out.